Business References: The Polished Turd of Due Diligence Let’s not mess around, when you ask for a reference, you’re not getting the full picture. You’re getting a highlight reel, curated and packaged like a property listing:

Because while some businesses do need to scale quickly, rocket ships, AI unicorns, or the people who invented edible protein made from air (true story) for the rest of us, scaling too soon is like trying to run before you’ve finished putting your trousers on.

Yes, gravy counts. Tea? Definitely. Even beer, technically though if you start counting your pints as part of a health routine, you might be living your best life... or developing gout.

Vikings didn’t wear horned helmets. Not in battle. Not for show. Not even at the office Christmas do.