A business adviser used to be someone who’d been there, done that, and had the scars to prove it. They'd run companies, survived recessions, fired people, hired people, built brands, lost sleep, and occasionally gained a few pounds along the way. Nowadays, a "business adviser" might be someone who watched a YouTube video, set up a funnel, and now teaches others how to teach others to do the same. Like an MLM scheme, but with more jargon.

Starting a business is like doing a pub quiz where the questions change halfway through and the quizmaster’s set fire to the rulebook. It’s not for the faint-hearted or anyone who enjoys a steady wage and regular sleep.

Once upon a time, in the magical land of the 1980s, being pushy was the gold standard. You’d rock up to a stranger’s house, stick your foot in the door, and shout, “Just give me two minutes!” like a vacuum cleaner salesman on Red Bull.

“Entrepreneurs are born, not made.” It sounds like something Jeremy Clarkson would bellow from the bonnet of a V8 Aston Martin.